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SellersMarch 5, 2026·5 min read

The week-one pricing playbook (before you cut price)

Most price reductions happen a week too early. Here's the seven-day plan that either fills the pipeline or tells you exactly when to move.

By The airealtydesk team

Sellers see zero offers on day 7 and want to slash price. Sometimes they should. More often, the listing hasn't finished its first cycle yet.

The 7-day cycle

  • Days 1–3: the algorithm distributes. Showings should be picking up. Feedback is thin.
  • Days 4–5: second showings start (or don't). Two second showings is a healthy signal.
  • Days 6–7: offers, or the honest conversation.

Cutting on day 4 wastes the algorithm push. Cutting on day 21 with no movement is late.

The three signals

1. Showings target hit but no second showings — the price is close, the presentation is off.
2. Showings target not hit — the price is off, the photos might also be.
3. Second showings but no offers — a specific problem is scaring buyers. Find it.

Different signals, different fixes. A price cut fixes exactly one of them.

Build a plan for your next listing with the [pricing and marketing tools](/tools).

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