Open House Marketing Kit

Property: [[Property Address]]
Agent: [[Agent / Broker Name]]
Open House Date: [[Date]] from [[Start Time]] to [[End Time]]

1. Pre-Event Checklist

• Confirm listing is live and photos/video current
• Order or print directional signs and open house signs
• Create or update MLS and portal listings with open house flag
• Prepare property (clean, stage, lighting, temperature)
• Print flyers, feature sheets, and sign-in forms
• Prepare refreshments and branded materials if used
• Schedule social media posts and email blast

2. Signage and Directions

Main sign location: [[Location]]
Directional signs at: [[Intersections or Landmarks]]

3. Sign-In Sheet

Date: [[Date]]
Property: [[Address]]

4. Follow-Up Email Template

Subject: Thank you for visiting [[Address]] today

Dear [[Name]],

Thank you for attending the open house. The property is [[Key Features]].

If you would like a private showing, additional information, or to discuss an offer, please reply or call [[Agent Phone]].

Best regards,
[[Agent Name]]

5. Social / Digital Posts

Sample Facebook / Instagram Post:

"Open House Today! [[Address]] [[Time]]. [[Feature 1]], [[Feature 2]]. DM or comment for details. #OpenHouse [[City]]RealEstate"

Sample Email Blast Subject Line: Open House This [[Day]], [[Address]], [[Time]]

6. Safety and Fair Housing

• Never leave valuables visible
• Use sign-in for all visitors
• Follow fair housing, no steering or discriminatory comments
• Have emergency contact and first aid info available

7. Feedback Collection

Ask visitors: What did you like? What concerns? Price perception?

8. Post-Event Follow Up Timeline

• Same day: thank you texts/emails to serious prospects
• Within 48 hours: full sign-in list entered in CRM
• Within 1 week: market update or new listing info to attendees

Signatures / Agent Certification

Agent: ______________________________ Date: ___________, -

*Sample template, not legal advice. Follow MLS rules, local sign ordinances, and fair housing laws. Customize for your brokerage brand and the specific property. As of June 2026.*

9. Detailed Pre-Event Timeline (7 Days Out)

Day -7: Confirm date with seller, order signs if needed.
Day -5: Draft social posts and email.
Day -3: Print materials, stage property.
Day -1: Final walkthrough, set up signs morning of.

10. Materials Checklist

• 50+ flyers with QR to listing
• Sign-in sheets (multiple copies)
• Business cards and branded pens
• Feature sheets or one-sheets
• Water / light snacks (optional)
• Sanitizer and masks (if required)

11. Digital Promotion Channels

• MLS open house flag + remarks
• Zillow / Realtor.com open house calendar
• Facebook / Instagram stories and posts
• Email to sphere and past clients
• Nextdoor / local community boards (per rules)
• Broker caravan notice (if applicable)

12. Day-Of Execution

Arrive 45 min early. Place signs. Turn on lights, music, scent. Set up sign-in table near entrance. Greet every visitor. Collect contact info. Note feedback.

13. Post Open House Report to Seller

Send summary within 24 hours: number of visitors, feedback themes, serious buyer notes, next steps.

14. Legal and Brokerage Notes

Follow all brokerage social media and advertising policies. Obtain seller permission for photos or videos of visitors. Comply with do-not-call and CAN-SPAM for follow-up.

15. Sample Feedback Form Questions

1. What was your overall impression?
2. How does the price compare to your expectations?
3. Any rooms or features that stood out?
4. Concerns or questions?
5. Would you like to schedule a private tour?

16. Lead Capture Best Practices

Ask permission before adding to mailing list. Use a simple form or QR code to a landing page with privacy notice.

17. Follow-Up Cadence

Day 0: Thank you message
Day 2: Market update or comparable sales
Day 7: "Still available" or price adjustment notice if applicable

18. Signatures

Agent certifies the kit was used in compliance with applicable rules.

Agent Signature: ______________________________ Date: ___________

19. Broker Open Option

If hosting a broker open: separate sign-in, provide lunch or refreshments, market to local agents via MLS or brokerage network.

20. Weather / Contingency Plan

Backup date: [[Backup Date]]
Indoor focus areas if weather is poor: [[Plan]]

21. Final Checklist and Notes

[[Any property-specific notes or seller instructions]]